Week 7 assignment 3 LEG 500

Assignment 3: Ethics and Corporate Responsibility in the Workplace and the World
Due Week 7 and worth 250 points

PharmaCARE (We CARE about YOUR health®) is one of the world’s most successful pharmaceutical companies, enjoying a reputation as a caring, ethical and well-run company that produces high-quality products that save millions of lives and enhance the quality of life for millions of others. The company offers free and discounted drugs to low-income consumers, has a foundation that sponsors healthcare educational programs and scholarships, and its CEO serves on the PhRMA board. PharmaCARE recently launched a new initiative, We CARE about YOUR world®, pledging its commitment to the environment through recycling, packaging changes and other green initiatives, despite the fact that the company’s lobbying efforts and PAC have successfully defeated environmental laws and regulations, including extension of the Superfund tax, which was created by Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA).

Based in New Jersey, PharmaCARE maintains a large manufacturing facility in the African nation of Colberia, where the company has found several “healers” eager to freely share information about indigenous cures and an abundance of Colberians willing to work for $1.00 a day, harvesting plants by walking five (5) miles into and out of the jungle carrying baskets that, when full, weigh up to fifty (50) pounds. Due to the low standard of living in Colberia, much of the population lives in primitive huts with no electricity or running water. PharmaCARE’s executives, however, live in a luxury compound, complete with a swimming pool, tennis courts, and a golf course. PharmaCARE’s extensive activities in Colberia have destroyed habitat and endangered native species.

In preparation for this assignment, use the Internet or Strayer Library to research companies that have recently experienced negative consequences as a result of the company’s corporate activities.

Write a six to eight (6-8) page paper in which you:

  1. Describe the key characteristics of a stakeholder and determine all the stakeholders within the PharmaCARE scenario.
  2. Analyze the human rights issues presented by PharmaCARE’s treatment of the Colberia’s indigenous population versus that of its executives. Recommend at least three (3) changes PharmaCARE can make to be more ethical going forward.
  3. Assess PharmaCARE’s environmental initiative against the backdrop of its anti-environmental lobbying efforts and Colberian activities. Support the position.
  4. Decide whether or not PharmaCARE’s actions with respect to the indigenous people of Colberia would be ethical in accordance with each of the following ethical theories:
    1. Utilitarianism
    2. Deontology
    3. Virtue ethics
    4. Ethics of care
    5. Your own moral / ethical compass
  5. Compare PharmaCARE’s actions with those of at least one (1) real-world company, whose corporate activities led to ethical, environmental, or workplace safety issues and financial loss. Analyze the similarities and differences between PharmaCARE and the company that you chose.
  6. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

what does it mean to talk about an “aristocracy” in american political-economic context and how/when do the various authors see our country as theatened by this political form

What does it mean to talk about an “aristocracy” in the American political-economic context and how/when do the various authors see our country as theatened by this political form

Marketing Compilation

 

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product.

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 5 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5).

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

 

  • Promotion Mix
    • Advertising
    • Personal Selling
    • Sales Promotion
    • Direct Marketing
    • Public Relations
  • Brand Management
    • Branding Strategies
    • Emotional Branding
    • Brand Extension
  • Global Markets
    • Opportunities & Challenges

 

Executive Summary

 

    • Marketing Implementation & Evaluation
    • Careers in Marketing

 

You will create a complete Marketing Plan by the end of the course. You will write the Fifth and last section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5 – The Promotion Mix/ Personal Selling & Global Markets (Module 5).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.

Careers in Marketing

 

  • List the sections of the marketing plan.
  • Identify possible careers associated for each section.
  • Select two of those career choices and discuss the skills required to secure these two positions.
  • Determine what steps you can take to develop those skills.

 

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

 

Use the following file-naming convention: LastnameFirstInitial_M5_A1.doc. For example, if your name is John Smith, your document will be named SmithJ_M5_A1.doc.

 

Assignment 1 Grading Criteria

Maximum Points

Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection.

30

Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product.

30

Examine and select which of the Sales Promotions you will use for this product.

30

Select the Direct Marketing activities you will employ.

20

Identify the role of Public Relations and how it will be utilized to promote your product.

20

Describe the Branding Strategy you will use for your product.

15

Discuss how Emotional Branding will be used.

15

Explore possible Brand Extensions for the product.

15

Analyze the Global opportunities present for this product and the challenges it will face in the global market.

15

Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan.

30

Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix.

30

Include a “Careers in Marketing” section described above.

10

Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4)

40

Total:

300

 

 

 

Book Description

 

Publication Date: June 3, 2012| ISBN-10: 0133033112 | ISBN-13: 978-0133033113| Edition: 1

 

0133033112 / 9780133033113 Marketing: An Introduction plus NEW MyMarketingLab with Pearson eText — Access Card

 

Package consists of:   

 

0132744171 / 9780132744171 Marketing: An Introduction, Student Value Edition

 

0132749556 / 9780132749558 NEW MyMarketingLab with Pearson eText — Access Card — for Marketing: An Introduction

 

 

 

Here is the newest version of the text I could find; http://www.amazon.com/Marketing-Introduction-Student-Edition-MyMarketingLab/dp/0133033112/ref=sr_1_1?ie=UTF8&qid=1387565408&sr=8-1&keywords=Marketing%3A+an+introduction+and+MyMarketingLab+package.

 

 

 

Product Details

 

  • Loose Leaf: 672 pages

  • Publisher: Prentice Hall; 1 edition (June 3, 2012)

  • Language: English

  • ISBN-10: 0133033112

  • ISBN-13: 978-0133033113

  • Product Dimensions: 0.9 x 8.3 x 10.6 inches

     

    ISBN: 9780133033106 / 0133033104

     

     

    Preface:

    You are a marketing consultant to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear granite filtered mountain water to the “right” market. It is your job to identify that target market. At this point, they don’t even know how the product should be packaged or a name to identify it. They will be relying on you for all of the details to make this product successful. They are well funded and ready to bring this product to market.

    Use the attached Marketing Planning Guide to build your marketing plan for their naturally mineral rich pure mountain water. Be sure to relate the marketing concepts/ theories to this product/ company as you build the marketing plan over the length of the course.

     

    Marketing Planning Guide

    Section 1 – The Environment (Module 1)

 

  • Introduction to Marketing
    • The Marketing Mix
    • The Marketing Environment
    • Marketing and its relationship with other functional areas of business
  • Strategic Marketing
    • Planning Process
  • Strategy
    • Organizational Levels
    • Goals and Objectives
  • Planning Gap
    • Ethics in Marketing

 

Section 2 – Market Research & Targeting (Module 2)

 

  • Market Research
    • Research Methods & Data Mining
    • Market Research Process
  • Consumer Behavior
    • B2C vs. B2B
    • Consumer Decision Making Process
    • Factors Affecting B2C and B2B consumer behavior
  • Market Segmentation
    • Market Segmentation Concepts
    • Segmentation Process
    • Segmentation Strategies
  • Target Marketing

 

Section 3 – Product & Price (Module 3 LASA 1)

 

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BSC Model
  • Services Marketing
  • Price Determination & Pricing Strategies
    • Supply & Demand
    • Competition
    • Objectives and Strategies

 

Section 4 – Place & Promotion (Module 4)

 

  • Distribution Channels
    • Length & Width
    • Direct & Indirect
    • Vertical & Horizontal Channel Conflict
  • Promotion
    • Communication Process & Tools
    • Product Life Cycle
    • Push vs. Pull

 

Section 5 – Personal Selling & Global Markets (Module 5 LASA 2)

 

  • Promotion Mix
    • Advertising
    • Personal Selling
    • Sales Promotion
    • Direct Marketing
    • Public Relations
  • Brand Management
    • Branding Strategies
    • Emotional Branding
    • Brand Extension
  • Global Markets
    • Opportunities & Challenges

 

Executive Summary

 

    • Marketing Implementation & Evaluation

 

English Research Paper

I must write a 3 page (double spaced) research paper written that persuasively illustrates how surveillance technology (cameras, telephones, the internet, facial recognition, wiretapping, gps tracking, etc) creates a dystopia. I must cite a minimum of two sources and use MLA format. The idea is to collect evidence that supports your opinion/ideas/information on the given topic. In the body of the paper I must provide evidence that is loggical, persuasive, and meaningful to illustrate my thesis which is the begining to the essay (I have already written it and will post the document file with this). I must also adress the counterpoints, meaning counterarguments to my ideas, and must dispel, dismiss, or counterattack them. Also include the ideas, themes, or motifs common dystopia in the book 1984 by George Orwell (you can just look up things from sparknotes on it, you dont have to read the actual book in its entirety unless you’ve read it already).

Need help with BSA/375

 

Resources: University of Phoenix Material: Recording a Narration

Read the following scenario:

 

·        Senior management at your company is concerned about why so many software development efforts fail.They have asked you to develop a presentation that explains the activities that take place during each phase of the SDLC to ensure software development success.

 

Create an annotated or narrated 7- to 10-slide presentation that includes the following:

·        An introduction slide

·        The activities that take place during each phase of the SDLC to ensure successful software development

 

·        A conclusion slide

This is due by 10 am today. sorry about the late notice, but I need help finishing a few assignments.

Purpose To assess your ability to research communication technologies and determine how they affect public relations practices. The technology this covers is iphones Overview Recently, technologies have begun to have a great impact on the field of Public Relations. In this assignment, you will research a technology assigned by your instructor. You will post the findings of your research to the bulletin board and review the work of your peers. Action Items 1.Your instructor will assign you a current PR technology. 2.Research that technology, including how it is used by PR professionals. Your research should include the following sources: Online resources 3.Respond to the following. Be sure your response to each question is at least a full paragraph. •Briefly describe the technology. •How is this technology used by PR professionals?

ECON-312

  1. Why was/were the firm(s) investigated for antitrust behavior?
  2. Identify some of the costs (pecuniary and nonpecuniary) associated with the antitrust behavior (firms having power in the market). Additionally, note the specific antitrust act (Sherman Act, Clayton Act, etc.) under which the violation was investigated.
  3. Given your research and findings, are monopolies and oligopolies (firms demonstrating power) always bad for society? Be sure to provide real world examples of where this may be the case to strengthen your position.
  4. Provide at least one example of a case where having a monopoly or oligopoly may actually benefit the society.

Based on your findings to the questions listed above, write a report with a minimum of 300 words in essay format in APA style (use the APA template in Doc Sharing), using correct economic terms covered in the discussions. If you ONLY write 300 words, you probably won’t be able to fully answer the questions.

Key concepts to include in your paper include the following.

  • Monopoly Market Structure
  • Oligopoly Market Structure
  • Barriers to Entry Into the Market
  • Natural Monopoly
  • Government Monopoly
  • Downward Sloping Demand Curve
  • Economies of Scale
  • Price Fixing
  • Collusion
  • Monopoly Pricing
  • Price Maker
  • Market Power
  • Economic Profits
  • Imperfect Competition
  • Rent-Seeking Behavior
  • X-Inefficiency
  • Deadweight Loss to Society
  • Marginal Cost
  • Marginal Revenue
  • Antitrust

You must use at minimum at least one article from the DeVry Online Library. Note: Although your textbook is a good source of knowledge, it is NOT an article and cannot be the only source for the assignment. Cite all your references in APA format. You can use the Citations & Bibliography function of Microsoft Word, which is found under the References tab.

how does zues become king of the gods

how does zues become king of the gods